Design the Experiment
"I'd like to try an experiment...let's see if this works."
adopting an existing innovation that isn't widely used yet.
creating something new that doesn't really exist yet.
2. This experiment will enhance my business model by creating additional value on the:
customer-side (e.g. new customer segments, new product/services, new market messaging, new customer process, etc.)
team-side (e.g. new internal workflows, new team development, new compensation methods, etc.)
supplier-side (e.g. changing software tools, new cost structure, new strategic partnerships, etc.)
owner-side (e.g. new ownership structure, new governance model, new use of capital, etc.)
3. My hypothesis is that: (describe your proposed change, and how you think it may alter your current business model for the better)
4. The factors which have influenced me to form this hypothesis are: (describe experience, observations, things read, etc. that germinated the idea in your mind)
5. The result(s) I'd like to achieve from my experiment is/are: (describe what things look like ideally on the other side of the change)
6. The way I think I'll know if my hypothesis proves true is if: (describe the qualitative conditions you'll judge, or quantitative measures you'll make. List the "before" conditions here, so they can be compared to the "after" conditions later)
7. In order to test my hypothesis, I propose taking the following steps: (number them, if possible)
8. The main things I'll make notes of during and/or at the end of the experiment are: (list what and frequency at which you'll note)
Do Not Fill This Out